Carefree through the summer with Vitamin E – why this active ingredient is so important for beauty and health

Vitamin E is a world-class antioxidant. It not only firms the skin but also ensures an overall fresh appearance and gives us a vital feeling of well-being. Since Vitamin E is an essential substance for our welfare that cannot be produced independently by the organism, it must be supplied to the body from the outside. While the active ingredient is primarily absorbed through food, the cosmetics industry is also well aware of its special effects and uses them to its advantage.
But what does Vitamin E have to do with textiles? Thanks to the Vitamin E contained in the fibres, the innovative „BATH & BEAUTY by MÖVE“ collection combines the best of skincare and towelling, offering a completely new dimension of skin and hair care. But first things first.

Vitamin E – how does it work and how can we consume it?

Strictly speaking, Vitamin E consists of a whole range of antioxidant substances that protect our cells from free radicals, which would otherwise attack healthy cell membranes. In this way, this little miracle substance prevents premature signs of ageing as well as various diseases, which is why it is also known as the cell-protection vitamin.

To unfold its full potential, Vitamin E must be absorbed together with fats and other vital substances such as Vitamin C or Q10. It then ensures rapid wound healing, a strong immune system, healthy skin and beautiful hair.

In food, this fat-soluble vitamin is mainly found in high-quality vegetable oils, nuts and seeds. Wheat germ or sunflower oil in particular, but also almonds and flaxseeds, contain a high proportion of Vitamin E. Furthermore, it is also present in smaller quantities in fish, sweet potatoes or avocados.
Those who wish to additionally supply their skin with powerful Vitamin E from the outside will find this „beauty vitamin“ in numerous creams and lotions – from anti-ageing to sun cream. It's no wonder: Vitamin E not only ensures rapid wound healing but also protects the skin from solar radiation and dryness. It actively improves the skin's moisture levels, thus keeping it soft and supple.

The best of skincare and towelling – „BATH & BEAUTY by MÖVE“ with skin-nourishing Vitamin E

MÖVE has taken the positive effect of Vitamin E on skin and hair as an opportunity to create the innovative „BATH & BEAUTY by MÖVE“ collection with three exciting effects: gentle exfoliation, soothing massage and valuable care through the Vitamin E integrated as an active ingredient in the yarn fibres.

Using the unique ALCERU® process, amine oxides are used in combination with water to dissolve cellulose directly and without chemical modification. Subsequently, the textile fibre is produced in a spinning process – the Cell Solution® SKIN CARE fibre. This consists of 70% cotton and 30% natural viscose fibre enriched with Vitamin E. The resulting silky-lustrous fabric with its precious care formula releases the Vitamin E gradually to the skin and hair over a long period of time.

Furthermore, the towels in our „BATH & BEAUTY by MÖVE“ collection feature two different structures: the special exfoliating and massage structure in the upper half gently stimulates blood circulation and lymphatic flow, while the fluffily soft velour in the lower half provides a cosy feeling and flatters the skin.

Whether at the beach, the lido or the bathroom at home – the innovative „BATH & BEAUTY by MÖVE“ collection is the ideal companion for staying well-groomed throughout the summer!