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Quality made in Germany since 1927

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Quality made in Germany since 1927

For almost 100 years, MÖVE has stood for the highest quality terry, innovation, and tradition, and is always setting new standards for feel-good experiences. Cosy towels, fluffy bathrobes. and soft bath mats “Made in Germany” have always been the trademark of our family-run business, which is now in its 3rd generation.

A journey through time

1856
1927
1952
1970
1990
1997
2000
2008
today
2027
A journey through time
1856
Loom

The cradle of terry weaving

In 1856, Germany's first terry loom was put into operation in Großschönau, Saxony - the production site of family-owned business MÖVE today.

1927
Möve factory 1927 Reutlingen/Baden-Württemberg

The birth of MÖVE

The MÖVE brand first saw the light of day in 1927 in Reutlingen, Baden-Württemberg. Legend says that the name MÖVE (seagull) - written with a V back in those days - goes back to the founder’s love of the Baltic Sea.

1952
1952 Möve Olymoia Team on stairs 1952 Möve Olymoia team group photo 1952 Möve Olymoia team group photo

The Olympics are calling

In 1952 and 1968, MÖVE supplied German Olympic swimmers, sailors, boxers, pentathletes, fencers, and rowers with bathrobes, gaining notable popularity as a result.

1970
1970 advertisement women bathrobes 1970 advertisement woman 1970 advertisement bathroom

More well known than the competition

MÖVE’s strategy - Quality made in Germany - works, and by 1970, the brand is already more well known and popular in Germany than the average brand. Around the same time, our most successful collection to date, SUPERWUSCHEL was introduced.

1990
Map of Germany

West meets East

In the mid 1990s, manufacturing of MÖVE products moved to idyllic Großschönau in Saxony, to pool and strengthen expertise and production.

1997
Möve Store

MÖVE goes Lifestyle

From 2000, the trademark specialising in terry developed into purveyors of an international lifestyle. In addition to cosy handtowels, bath mats, and bathrobes, our range was complemented by high-quality bedding, accessories, and room fragrances.

2000
2000 World map

Worldwide presence

MÖVE is available from high-end retailers in Germany, Europe, and Asia. Our products are also sold in a range of flagship stores and in the MÖVE online shop. Numerous shop-in-shops in more than 40 countries worldwide now complete our extensive range.

2008
Leaves with drops of water

Nature passion project

Since 2008, the MÖVE production site in Germany has been continuously investing in its extensive machinery and new technologies for increased sustainability and environmental protection - approx. 20 million Euro to date.

today
Möve factory today

Made in Germany

Today, more than 240 employees at our production site in Großschönau are helping to keep MÖVE synonymous with quality, innovation, and origin.

2027
Woman with bathrobe in bed

2027

MÖVE will be 100 years old in 2027. Our ambition is to continue inspiring as an international premium brand selling cosy, quality products “Made in Germany”, and to create high-quality feel-good experiences in the areas of bath, bed, and living.

Innovation

Innovations

MÖVE has always been a pioneer of innovation and terry products made from natural materials. We were one of the first companies to introduce single ply terry to Germany. Many new developments followed continuously over the decades: Material mixes with viscose and linen, high-tech yarns like Spinair, and fabrics with valuable vitamin E in their fibres. The introduction of GOTS certified and organic cotton show that sustainability and beauty aren’t mutually exclusive.

Quality management

Quality management

We are constantly investing in new production methods and technology to make sure our machinery is always kept state-of-the-art. Which is how MÖVE ensures production that is efficient and energy saving. Thanks to regular certifications, we can guarantee our customers that all terry products are made in Germany in accordance with the highest quality and environmentally-friendly standards. You can find more information in our Sustainability report.

All of our high-quality terry products are exclusively manufactured in Germany, because the modern production facilities and know-how of our employees here ensure the high quality of our products. We’re aware of our long tradition, but we don't stand still, because we don't just want to offer our customers tasteful towels and bathrobes, we also think in terms of comprehensive furnishing concepts for everything related to high-quality bathroom and living culture. All of the products that leave our warehouse are high-quality, modern, and created to a very high design standard.

MÖVE Managing Director Norbert H. Vossen