The brand möve was founded in 1927. In the early days, our products were sold with a distinctive emblem that showed a small gull. The name of this pretty bird became our brand name in the course of the following decades. We are spelling “möve” with a “v” because this notation sources from our initial period: In the past, the German word for seagull was written with a “v”, whereas nowadays we are spelling it with a “w”. Our logo has been changing over time; it has become more and more abstract. Today a small stylized seagull adorns our brand logo.



This is how our logo looked in the beginning.