Once a year, usually in late autumn, möve presents a new catalog. Its production is a monumental task; almost 200 pages have to be designed, layouted and illustrated with pictures.

The möve collection is extensive; classics like the popular line “Superwuschel” are being completed by an abundance of seasonal novelties every year. Besides towels, bath mats and bathrobes, möve has been more and more presenting matching bathroom accessories like soap trays, boxes and mirrors in recent years.

New Themes, designs, patterns and colors are the foundation of a new annual collection. möve develops superordinated topics, creates new patterns and trendy colors and designs matching bath accessories. In fact, one year in advance! As soon as everything is coordinated, sample towels are first woven in Großschönau in summer. The finished prototypes are going straight in the photo studio, where dozens of boxes full of accessories and props are ready to be used.

When shooting, the upcoming bathroom looks have to be constructed, styled, lit and photographed within a narrow frame of time. Emotions are running high as the following pictures of the möve photo shoot 2015 are showing.