Making of: Creating the New möve Catalogue

Once a year, usually in late autumn, möve presents a new catalog. Its production is a monumental task; almost 200 pages have to be designed, layouted and illustrated with pictures.

The möve collection is extensive; classics like the popular line “Superwuschel” are being completed by an abundance of seasonal novelties every year. Besides towels, bath mats and bathrobes, möve has been more and more presenting matching bathroom accessories like soap trays, boxes and mirrors in recent years.

New Themes, designs, patterns and colors are the foundation of a new annual collection. möve develops superordinated topics, creates new patterns and trendy colors and designs matching bath accessories. In fact, one year in advance! As soon as everything is coordinated, sample towels are first woven in Großschönau in summer. The finished prototypes are going straight in the photo studio, where dozens of boxes full of accessories and props are ready to be used.

When shooting, the upcoming bathroom looks have to be constructed, styled, lit and photographed within a narrow frame of time. Emotions are running high as the following pictures of the möve photo shoot 2015 are showing.

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Monday, 31. August 2015|CORPORATE|0 Comments

Just Arrived in Store: The Brandnew Safari Lodge Collection

The new collection “Safari Lodge” by moeve has just arrived in the stores. Tiger- and leopard inspired prints create a beautiful look on towels! Please find attached some impressions of a beautiful window decoration that haas just been realised in möve’s Berlin flagship store.

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Monday, 17. August 2015|STORES & EVENTS|0 Comments

New Collection: Safari Lodge by möve

“Safari Lodge” collection by möve

An exotic yet elegant line, inspired by the colors and fascinating wildlife of Africa: this is how the new collection “Safari Lodge” by möve comes along. Tiger and leopard patterns are skillfully implemented in noble jacquard. A choice of two elegant, discreet color schemes amongst the towel collection is on offer. They bring back memories of the sun-baked landscapes from the autobiographical novel “Out of Africa” by Karen Blixen.

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New look with “Safari Lodge” towels made by möve

A zipper bathrobe was chosen to match the towels and scores – with a small wink and only on second – with its charming tiger design.

Safari Lodge by möve

A Bathrobe from möve‘s new “Safari Lodge” Collection

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Monday, 17. August 2015|NEWS|0 Comments

(Deutsch) Gewinnspiel

Sorry, this entry is only available in Deutsch.

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Friday, 7. August 2015|NEWS|0 Comments